Let the Sales Setting Shape the Printed Piece

UKAS reported on 1 October that the Borneo Craft Festival held with Sarawak Regatta 2026 is targeting RM3 million in craft sales. The same announcement states that the Sarawak Regatta will run from 30 October to 1 November, while the international dragon boat festival is scheduled for 23–25 October and involves 80 teams and about 2,450 paddlers from 23 countries. That creates a current setting where makers may meet both local visitors and people from outside Sarawak.

The recommendation here is practical rather than an official festival requirement. A one-page sheet is useful because it can travel with a potential wholesale, corporate or repeat buyer after the product demonstration or purchase is over.

Give the Product Story a Defined Space

Craft and locally made products often have a story that matters: material, technique, place, maker background or cultural reference. Put that story in one compact section instead of spreading it across the whole page. A buyer should be able to understand what is distinctive without reading a long essay at the stall.

Pair the story with one strong product image and factual details. If a material is handmade, locally sourced or produced with a specific technique, describe it accurately and avoid broad claims that cannot be verified. A concise, concrete explanation is more useful for future buyers than decorative language. The page should still make sense to someone who did not meet the maker personally, because a buyer may pass it to a colleague after returning home.

Include the Information That Supports a Real Enquiry

For a product that may attract bulk or corporate interest, include available sizes or variants, typical order basis and whether customisation is possible. Exact prices can be omitted if they change frequently, but the sheet should tell the reader what information to send when requesting a quote. That might be quantity, preferred design, deadline and delivery location. If minimum quantities apply, state them plainly or explain that quotation depends on quantity so the reader knows what kind of enquiry is realistic.

If the business sells only retail quantities, use the space differently: show the main collection, care or usage information and the simplest reorder method. The page should reflect the actual sales model rather than imitating a wholesale catalogue.

Make Follow-Up Easy for Visitors From Outside Kuching

A clear WhatsApp, email, website or QR destination matters when the buyer may be travelling. Use one primary action rather than several equally prominent links. If the sheet includes a QR code, point it to a product or enquiry page that still makes sense after the festival ends. For visitors from Brunei, Peninsular Malaysia or overseas, include the delivery regions the business can actually serve rather than implying coverage that has not been arranged.

Test the code at final print size and keep the linked page lightweight enough to open on mobile data. The printed sheet should also carry a readable text contact so the buyer is not completely dependent on the code.

Print Enough for Qualified Conversations, Then Keep a Digital Master

Estimate quantity from the number of selling days, the number of staff actively using the sheet and how often it will be handed out. If two staff expect 40 meaningful buyer conversations each per day across three days, that is 2 × 40 × 3 = 240 potential handovers before adding a buffer. If the sheet is reserved only for trade or corporate enquiries, the required quantity may be much lower. If the business expects different buyer types, keep a smaller number of trade-oriented sheets behind the counter and use a simpler retail card for casual shoppers. That prevents a detailed buyer sheet from being handed out where it adds no value.

Keep the final print-ready file as the master and update it after the event if prices, variants or contact details change. The same structure can then support later markets, corporate enquiries or showroom meetings without carrying obsolete festival wording.

Current Local Reference

Current Sarawak context: UKAS reported the 2026 Sarawak Regatta dates, the Borneo Craft Festival sales target and the international dragon boat participation figures on 1 October 2026.

Frequently Asked Questions